It’s been over 30 years since the first text message was sent and now, the SMS message has become genuinely integrated into modern society as a ubiquitous tool. Today, it’s as much a powerful marketing tool as a way to keep in touch with friends. Text marketing relies on the personal angle of text messaging to keep this marketing method as relevant as possible. Text message marketing trends reflect how consumers engage with their mobile phones and how companies have adapted over time.
Today’s Top Text Marketing Trends
The consumer’s willingness to sign up for a brand’s text service is higher today than ever before. In 2017, a survey regarding brand texts found 79% of respondents said they would sign up. The same survey repeated in 2020 found that the rate had gone over 90%. Personalized customer service through conversational text messages has been a primary driver of interest. It’s one of today’s top text marketing trends, especially for delivering loyalty rewards, specials, and deal announcements. From interactive chatbots to live chat workers, there are plenty of options for customizing the experience.
Another trend in SMS marketing is the use of omnichannel messaging. Rather than using SMS as a siloed effort, companies connect it with the unified website, email, app, phone, and social media marketing efforts. Deals delivered through SMS or apps work on websites, while customer service conversations switch between text and email without any issue. Everything works in sync to provide coherent messaging that moves from platform to platform without disruption.
Why Does Text Marketing Relevance Endure in the Digital Age?
Like most marketing technology, text message marketing continues evolving and growing in the digital age. It’s a far cry from essential text-only messages consumers had to pay to receive. Unlimited texting and the ability to exchange images, videos, and sound clips through SMS platforms make it as powerful as any other marketing tool in today’s challenging climate. Of course, developing robust omnichannel messaging tools like Mitto and others also helps drive the adoption of text message marketing among small businesses and massive corporations alike.
The Importance of Personalized Messaging To Build Customer Engagement
It’s no longer enough to blast out the same cookie-cutter message to thousands of subscribers or customers. Today’s SMS campaigns must wield far more sophistication, and personalized messaging is vital. Customers feel like they’re receiving a one-of-a-kind deal or connecting directly to the help they need when they’re mentioned by name or updated as a process is completed. The power of personalized SMS messaging goes far beyond retail or restaurant marketing, providing value for insurance companies, hospitals, and even governmental services. Conversational messaging is more adaptive and affordable than ever due to growing options for automation.
Evolving Text Marketing as Part of a Broader Digital Landscape
Text messaging isn’t under the threat of becoming stagnant any time soon. It’s poised to continue to grow, with the global market estimated to reach $25 billion by 2024. Missing out on the latest marketing trend will make it harder to keep up with the competition. Explore omnichannel marketing with reliable services that can expand as your efforts grow, seamlessly supporting SMS, email contact, in-app marketing, and more.
It’s not too late to join in on text marketing and expand brand interactivity with personalized messaging. Reach customers wherever they are and achieve a much higher rate of opening and interaction by building a complete omnichannel approach to marketing and customer service efforts. Embrace today’s most popular and powerful marketing tools to get ahead no matter your brand’s challenges.
